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Cost Per Click(CPC)

Cost per click (CPC) is a type of online advertising model in which advertisers pay a fee each time one of their ads is clicked. This model is commonly used in search engine advertising, such as Google Ads or Bing Ads, where advertisers bid on specific keywords or phrases that are relevant to their target audience. The CPC for a given ad is determined by the bidding system and is based on factors such as competition, ad relevance, and quality score. The higher an advertiser's bid and quality score, the more likely their ad is to be shown and clicked on, and the higher their CPC will be. CPC is an important metric for advertisers as it helps them measure the effectiveness of their advertising campaigns and calculate their return on investment (ROI).

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