Basics of Digital Marketing

Digital marketing is a form of marketing that leverages the internet and digital technologies, such as computers and smartphones, to connect with customers. Its purpose is to increase brand awareness, drive sales, and promote goods and services.Digital marketing includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Search Engine Marketing (SEM)?

Search Engine Marketing is a Digital Marketing tool to increase the traffic of your website through organic or paid search in search engine results pages (SERPs).

The most effective platforms used for Search Engine Marketing are

Google Ads

Bing Ads

Yahoo Search Ads

Search Engine Optimization (SEO)?

SEO  “search engine optimization.” It means the process of improving your site to increase its visibility when people search for services or products related to your business on Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to get attention and attract prospective and existing customers to your business.

What is Google AdSense?

AdSense is a program offered by Google that allows website owners to display advertisements on their sites and earn revenue from clicks or impressions on those ads. Advertisers bid on ad space through Google Ads, and Google matches those ads to relevant sites within the AdSense network.

Website owners can choose from a variety of ad formats, including text, display, and video ads, and customize the placement and appearance of those ads to fit the design of their site. AdSense also provides detailed reporting and analytics tools to help website owners track their ad performance and earnings.

To participate in AdSense, website owners must meet certain eligibility criteria, including having original and high-quality content, complying with Google's program policies, and meeting certain traffic thresholds. AdSense is a popular monetization option for many websites and blogs, particularly those with niche audiences or high levels of traffic.

Online Marketing

The Seven Big Categories of online marketing are :

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Content Marketing

Social Media Marketing (SMM)

Pay-Per-Click Advertising (PPC)

Affiliate Marketing

Email Marketing 

Three main types of keywords:

1. Short-tail keywords:

 These are short, usually one or two-word phrases that are broad and general in nature. They are often highly competitive and difficult to rank for in search engines. Examples include "Coffee," "Shoes," or "Fitness."

2. Long-tail keywords: 

These are longer, more specific phrases that are less competitive and easier to rank for. They typically include more specific queries that a user may be searching for. Examples include

 "best running shoes for women," "organic coffee beans for sale," or "yoga for beginners at home."

3. Branded keywords: 

These are keywords that include your brand or business name. They help to promote brand awareness and can target users who are specifically searching for your products or services. Examples include "Nike shoes," "Starbucks coffee," or "Apple iPhone."

When choosing keywords for your SEO or PPC campaigns, it's important to consider the intent of the user as well as the level of competition for each keyword. A mix of short-tail and long-tail keywords can help to provide a balance between high search volume and low competition. Including branded keywords in your campaigns can also help to build your brand's online presence and reputation.